The sales management function should be the second most powerful role in a business behind the CEO. The role has considerable power to make or break a business. Effective sales managers lead the charge for sales growth directly and via a sales team using sales strategy. They make important decisions about customer acquisition, growth and retention, entry into new markets and viability of a sales force.
The appointment of a sales manager into your business is one of the most important decisions you will make. Getting it wrong can be catastrophic.
A large international study reported that if Sales Managers were more frequently and better trained and coached, have a good sales strategy in place their sales teams achieved higher performance and results. In no other type of sales training was a more positive correlation found between frequency of training and sales performance. Barrett is dedicated to the importance of sales coaching and what you need to do to be an effective sales coach. Barrett trains and equips sales managers with tools and resources that work.
For more information about sales management and sales leadership training programs to enhance your sales career go to Leadeship at Barrett