Sell Like A Woman, powered by Barrett, seeks to highlight, promote, and capitalise on the power of women in sales and leadership.
Many businesses want more women in their sales teams, selling and leading. Why?
The Sell Like A Woman Program launch event was held online on the 1st of December 2022.
Featured Media
Not a natural saleswoman? Three ways to boost your enthusiasm
Salespeople don’t have the “gift of the gab”, but successful salespeople are genuinely enthusiastic about what they do in helping others find a solution. Enthusiasm is the key here. In this article, Sue Barrett explains the 3 elements we need to develop enthusiasm.
Female salespeople outperform men, but are still missing at the top
Gender diversity in sales is not only about equality and social justice, it’s about better business performance, great reputations, loyal clients, healthier cultures, and more prosperous communities.” writes Sue Barrett in Women’s Agenda
Everybody lives by selling something: Why connections get it sold
We all carry with us many keys to opportunity. We just need to know which ones to open for people.
So how do we make the most of this?
The onus is on the seeker of opportunity to be very clear about what they are looking for. This makes it easy for those who want to help to take out their keys and unlock those doors, cupboards, safes, cars and treasure chests; anything that leads to new and better opportunities.
Women bring specific qualities that differ from traditional sales stereotypes leading to better sales results.
These qualities are more effective and appealing to many clients, women, and younger generations of all genders because people want more human-centred, respectful, productive, ethical, and collaborative ways of selling and doing business.
Often left off women’s career list, the sales profession is an essential set of commercial and life skills that gives women, in any role, more agency and power over their careers, earning capacity and life choices.
Gender diversity in sales is not just about equality and social justice, in today’s world, it is also about better business performance, healthier cultures and more prosperous communities.
Sell Like A Woman Programs and Keynotes
Inhouse company programs and public keynotes
Sell Like A Woman Program
New to sales or need a refresh, here’s a complete sales system to ignite and turbo charge your sales and your career. Plus Navigate Your Way Forward skills, tools, and strategies to lead a sales and business career successfully and safely.
Navigate Your Way Forward
Examine and address the biases, barriers, and opportunities for women in sales and business. Develop the skills, tools, and strategies necessary to navigate a sales and business career successfully and safely.
Create Flourishing Teams & Cultures
This program is designed to help business and sales leaders develop environments that attract more women to their teams and create sales and business cultures that embrace diversity and empower women in sales and sales leadership.
Keynotes
- Since the early 2000s, local and international research into sales effectiveness shows women often outperforming men specific qualities that differ from traditional sales stereotypes.
- Women-led sales teams tend to be more gender diverse and often have higher win ratios than men-lead teams
- Women help increase diversity in both client groups and the sales industry attracting more clients
- Organisations see greater profits with more women in sales
- Women’s ambition is not the problem: Women want the top jobs
- Women’s sales abilities are often underestimated when seen through the lens of outdated sales stereotypes
- Women who pursue sales careers don’t feel sufficiently valued or supported at work and are more likely to look for a new job in the next three years
- Women and men start their careers with the same level of ambition, but at organisations where employees report less diversity, the drop-off in ambition is faster for women
- There are fewer women leaders in Sales than in any other business function, except Supply Chain and Logistics
- Gender diversity in sales is not just about equality and social justice, in today’s world, it is also about better business performance, healthier cultures and more prosperous communities.
- The traditional sales stereotypes are less effective and unappealing to most clients, many women and younger generations of all genders
- According to Forbes, 74% of clients are more likely to buy if they feel they’ve been heard
- Organisations are already acting to rectify the gender imbalance in sales and sales leadership so they can use that improvement to their advantage
- People want more human-centred, respectful, productive, and sustainable ways of selling and doing business
- Sell Like A Woman empowers women through Agency.
- Agency is having a sense of purpose and control that we feel in our lives.
- Agency is about having faith in our ability to proactively pursue and develop our careers, grow sales, work with clients and others, handle a wide range of tasks and situations, achieve our goals, and earn what we are worth.
- Agency is about career independence.
- Agency is feeling strong and stable, yet flexible and adaptive in the face of challenges, opportunities, and change.
Are You Ready to Take the Next Step?
Talk to us, your selling better advisory team, and we’ll be able to advise you on the best training solution for your business.