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The creation of selllikeawoman.com.au and the ‘Sell Like A Woman’ project has come about as a result of international research into sales, market trends, changing client expectations and the growing number of female entrepreneurs and professional women working in the sales profession in B2B sales, sales management and leadership and sales strategy roles with great success.

The Sell Like A Woman project is part of Barrett Research, a new division of Barrett which is an incubator for transformational technologies, products, concepts, ideas, online processes, resources, surveys, books, tools and research.

Whether the women who feature in this research entered the sales profession by default or by design, the stories and lessons uncovered give us a real insight into the world of working women in the front line of business and the wisdom they have acquired along the way.

We look forward to sharing these stories with you and look at how we can all contribute to raising the profile of the women, the contributions they make as well as demonstrating that the sales profession done properly is a legitimate business career for all.

Ten years ago Barrett undertook specific research into women in sales, which underpinned Sue Barrett’s ‘Sell Like A Woman’ concept. The initial 2006/07 research project aimed to understand the experiences of women in sales: their challenges, successes, experiences, and selling styles.  Over 150 women in sales and sales leadership participated in the research and shared their experiences. The initial results were interesting. Here are some of the demographics findings from 10 years ago:

  • A vast majority of women (over 92%) who took part in this study had had a long established career in the sales profession, only a few had been at it for less than 5 years. Also, 80% of the women participating in the survey had had over 2 years of management experience.
  • The participants came from diverse industries, ranging from Consulting to Cosmetics, Retail to Pharmaceutical, Publishing to Advertising, with predominant ones being Real Estate, Banking and Finance.
  • Over 50% of the women had a Bachelor’s degree or higher, however we didn’t find that their level of education related to the positions they occupied within their organisation or how successful they were. With a few exceptions, all of these women held managerial, directive or CEO positions.
  • Also, 78% percent of the women had over 3 years of management experience in two or more industries throughout their career.
  • Only 16% of the women interviewed, said that the function of Selling comprised 80-100% of their role at that moment; 54% percent of the women said that Selling constituted less than 50% of their role.
  • 24% had no external training –mainly those working in retail, advertising and health–.

Remember everybody lives by selling something.
Sue Barrett, Author, Founder & Managing Director, Barrett Pty Ltd

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