The creation of selllikeawoman.com.au and the ‘Sell Like A Woman’ project has come about as a result of international research into sales, market trends, changing client expectations and the growing number of female entrepreneurs and professional women working in the sales profession in B2B sales, sales management and leadership and sales strategy roles with great success.
The Sell Like A Woman project is part of Barrett Research, a new division of Barrett which is an incubator for transformational technologies, products, concepts, ideas, online processes, resources, surveys, books, tools and research.
Whether the women who feature in this research entered the sales profession by default or by design, the stories and lessons uncovered give us a real insight into the world of working women in the front line of business and the wisdom they have acquired along the way.
We look forward to sharing these stories with you and look at how we can all contribute to raising the profile of the women, the contributions they make as well as demonstrating that the sales profession done properly is a legitimate business career for all.
Ten years ago Barrett undertook specific research into women in sales, which underpinned Sue Barrett’s ‘Sell Like A Woman’ concept. The initial 2006/07 research project aimed to understand the experiences of women in sales: their challenges, successes, experiences, and selling styles. Over 150 women in sales and sales leadership participated in the research and shared their experiences. The initial results were interesting. Here are some of the demographics findings from 10 years ago: