About Sell Like A Woman
If you want to excel in sales and business it pays to sell like a woman.
Since the early 2000s, the local and international research into sales effectiveness (including Rosenbaum, 1999, Barrett 2007 & 2017; Xactly 2019; BCG 2019; Lucid 2020) shows women often outperform men in achieving real and sustainable sales results and authentic, mutually prosperous client relationships, especially in B2B sales, bringing with them specific qualities and capabilities that differ from the traditional sales stereotypes. That piqued Sue Barrett’s curiosity, confirmed her observations and the trends she was seeing towards more human-centred, inclusive business practices and has informed the work of the Barrett team ever since.
Women AND the Competitive Advantage
These specific qualities and capabilities are not exclusive to women, men can adopt them too, it’s just that women make the most of them, consciously or not. Research into sales management (including Piercy, Lane, & Cravens 2002; BCG 2019; Lucid 2020) has also found that sales teams led by competent women are positively linked to critical factors such as:
- Superior performance with customers
- Higher sales unit performance
- Help with work-related problems
- Effective organisational performance
- Higher employee retention
- Better job satisfaction and job involvement
Many businesses want more women in their sales teams, selling and leading, and clients are asking us to deliver training for women on how to empower them to reach their potentials and sell more confidently, especially in male dominated industries.
So how does everybody benefit from the wisdom and power of women in sales and sales leadership?
Step in the Sell Like A Woman program.
Speak to us about your needs.
The Cultural Shift towards Sell Like A Woman
Everybody lives by selling something, yet many people, especially women, still have mixed feelings about the sales profession and often leave it off their career list, or if they do end up selling, they fall into a sales career by accident or out of necessity. The traditional sales stereotypes -personality driven, product based, transactional, reactive and sometimes aggressive- are less effective and unappealing to most women and younger generations of all genders.
While the sales profession is a gateway to many opportunities in business and life, people, especially women, are wanting more human-centred, respectful, productive, and sustainable ways of selling and doing business.
There’s no better time to recognise the contributions of women in sales. Women possess unique dispositions that are invaluable in sales. Channelling more women into sales roles at every level–and celebrating the value they bring to the table–simply makes good business sense.
Everyone can benefit from the Sell Like A Woman learnings and insights and capitalise on the power of women in sales and sales leadership. Together we can reposition the sales profession, its processes, principles, and practices for a world that values and respects equality, diversity, inclusion, collaboration, sustainable high performance, wellbeing, healthy prosperous relationships, and better business outcomes for all. Everybody wins – personally and professionally.
The Sell Like A Woman program is not only for women. It’s open to anyone and culturally neutral.
Everybody can benefit from learning how to Sell Like A Woman, professionally and personally.
Gender diversity in sales is not just about equality and social justice, in today’s world, it is also about better business performance, healthier cultures and more prosperous communities.
Those businesses not capitalising on the power of women in sales and sales leadership will miss out.
If you’d like to know more about our Sell Like A Woman programs, keynote presentations and research, please contact us.
Sell Like A Woman Values
Sell Like A Woman is underpinned by the Selling Better Manifesto, an ethical and human-centred selling ethos underpinned by a practical selling philosophy and adaptive sales system.
Sell Like A Woman values and respects equality, diversity, inclusion, collaboration, agency, excellence, high performance, ethical human centred sales practices, and sustainable business growth.
The Purpose of Sell Like A Woman
- To highlight, promote and capitalise on the power of women in sales
- To position the sales profession, its processes, and principles as an essential set of commercial and life skills that give women more agency and power over their careers, earning capacity and life choices
- To help women develop and master the knowledge, skills, and mindset of highly successful and skilful women in sales and sales leadership roles
- To help women, in any role, have greater visibility, influence, and presence in their industry
- To influence and drive positive change through sales, leading to greater participation and representation of women within organisations and across industries at all levels
- To redefine sales stereotypes and identify unconscious bias that can impact the development and progression of women in sales and business
- To include all genders in creating respectful, safe, supportive, and highly productive sales cultures and work environments where everyone can flourish. This includes building peer-to-peer network support and allyship
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